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Friday, February 01, 2013

Walt Disney World Customizing Theme Park Experience With MyMagic

Walt Disney World ® revolutionized the way guests waited in lines with the introduction of the FastPass several years ago and now it looks like they’re revolutionizing the way guests get FastPasses with the new MagicBands – a rubber wristband that eliminates the need for paper anything.

It’s all a part of the new “MyMagic+” program lets users of a new web site and app called My Disney Experience pre-select three FastPasses for rides, as well as V.I.P. seating for parades, fireworks and character meet-and-greets before they even arrive at the Orlando theme park.

Walt Disney Parks and Resorts Chairman Tom Staggs posted via a Disney ® blog earlier this month, “A major component of MyMagic+ is the new My Disney Experience website and mobile app, which gives guests planning their trip the latest information on all Walt Disney World Resort has to offer. We know that some people like to plan every aspect of their Disney vacation in advance while others like to plan very little, letting their day unfold spontaneously.No matter where guests fall in that spectrum, My Disney Experience gives them the flexibility to plan as much or as little as they’d like to create the exact Disney experience they want. They can book dining and other experiences and reserve times for their favorite attractions, shows and more through an enhanced FastPass system, FastPass+. Once they arrive, they can use their smart phones to spontaneously change their plans in the moment, exploring our parks at their own pace and getting the most out of their visit.”

The website also allows guests to register for the all encompassing “MagicBands” that utilize radio-frequency identification technology and serve as room key, park ticket, FastPass and credit card.

Annual pass holders, those staying at Walt Disney World Resorts ®, and guests who buy a photography package will all receive MagicBands, while visitors staying at non-Disney ® hotels “will receive a ticket with features of touch to enter the park, touch to redeem FastPass+ and touch to pay” added Staggs.

MagicBands will also be able to hold all sorts of personal information for a more personalized experience. For example, if parents opt in, the character playing Cinderella will be able to provide a personal greeting for your child like addressing your child by name and even wishing them a Happy Birthday through hidden sensors in the band.

“MyMagic” has been slowly rolling out to guests over the last few weeks, most noticeably with the installation of “Touch to Pay” machines at most stores and RFID scanners at the entrance to all four theme parks. Stay tuned for more MyMagic, MagicBands and FastPass+ news.


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