Transformers: The Ride 3D officially opened last Thursday at Universal Studios and hundreds of fans and enthusiasts came out to celebrate and catch a ride on the attraction that’s changing the way we experience theme park rides. But before guests could fight the battle against Lord Megatron and the Decepticons, they were treated to a little Transformers fun.
The event began with Optimus Prime and Bumblebee, who did an excellent job hyping up the crowd for the opening. The 8 to 10-foot-tall stilt performers were more than impressive as they greeted guests and kept in Autobot character the entire time. After the crowd was good and excited Universal rolled out the red carpet for the celebrity and VIP guests.
President of Universal Creative, Mark Woodbury, Universal Studios Orlando’s CEO and Chairman Tom Williams and President and Chief Operating Officer Bill Davis were among the first to walk the red carpet and greet the media. They were followed by Hasbro’s Senior VP of Global Promotions and Marketing Bryony Bouyer as well as Peter Cullen and Frank Welker who were the original voices of Optimus Prime and Megatron in the G1 cartoon and “Transformers Prime: Beast Hunters” as well as in the new ride. The last person and biggest name to arrive on the red carpet was legendary producer Steven Spielberg (who’s not only the executive producer of the “Transformers” film series but also serves as creative consultant for the Universal Orlando theme parks). He was escorted by Optimus Prime as he waved to the crowds, giving thumbs up on his approval of the ride.
The rest of the opening ceremony included pyrotechnics, a specially created “Transformers” song by Cheap Trick and a flyover by a formation of private jets. Then it was finally time for guests to experience the dazzling special effects, drops and battling robots on Transformers: The Ride 3D.
The ride uses flight simulator technology, along with movie screens, wind, heat and smoke to put riders right in the middle of the action. Plus, guests are given 3D glasses before entering their ride vehicle.
Once riders finally got the chance to enter the ride they were treated to simulated battles with spiky gears and tires and shards of glass swirling around their head. There are even a few times when the vehicle they’re riding takes simulated plunges several stories down skyscraper exteriors in an urban landscape.
“You really feel that you're a part of it,” said Tom Williams, chairman and CEO of Universal Parks and Resorts. “You're not a bystander off to one side. You're in the middle of the action.”
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